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Four Lessons From IBM’s Centennial Advertising
Page One of IBM's 4-Page Insert “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” - David Ogilvy In recognition of its founding 100 years...
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The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep
The Rolls Royce of Vacuum Cleaners My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door. Long before he founded Ogilvy &...
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